The debate over prices during the summer season has added a new chapter on social media, starring the X (ex Twitter) account of Churrería El Topo. According to the Argentine News Agency, the company engaged in a tense and viral back-and-forth with a user who questioned its tariffs by comparing them to street vending prices. The conflict began when a user identified as 'Beto' taunted the brand: 'In Mar del Tuyú, a dozen cost 8 thousand on the beach, learn, TROPO!'. In response, El Topo launched an ironic challenge, inviting the critic to open their own establishment to understand the real costs. 'Do one thing. If I go to a hypermarket and see a wine more expensive than at Chino, I don't buy it,' they stated. The challenge: 'Set up a churrería'. The discussion escalated when the user dismissed the economic comparison, arguing that 'making wine' is not the same as 'making a churro'. True to its direct style, the company came forward to explain its pricing policy based on free market principles. 'We don't go around with a revolver forcing people to buy from us. We'll have to analyze the cost structure of that company and other stuff,' they replied from their official account. To illustrate the situation, they used an analogy with wine and supermarkets, emphasizing the voluntary nature of the purchase: 'We don't force people to buy. I would tell him, learn hypermarkets!'
